French artists formed an informal collective known as, La Société des Artistes Décorateurs (the Society of the Decorator Artists) after the Universal Exposition of 1900. Hector Guimard, Eugène Grasset, Raoul Lachenal, Paul Follot, Maurice Dufrene, and Emile Decour were among the founders.
The Society's purpose was to demonstrate French decorative art's leading position and evolution internationally. They organized the 1925 Exposition Internationale des Arts Décoratifs et Industriels Modernes (International Exposition of Modern Industrial and Decorative Art) in Paris which would feature French art and business interests. The terms Style Moderne and Art Deco both derive from the exposition's title, though the term Art Deco was not widely used until popularized by art historian Bevis Hillier's in his 1968 book "Art Deco of the 20s and 30s"
Hillier conceived organizing an exhibition called Art Deco at the Minneapolis Institute of Arts, which took place from July to September 1971. After this event, interest in Art Deco peaked with the publication of his book "The World of Art Deco, a record of the exhibition".
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